Pet Assure Review

Pet Assure is a veterinary discount plan that offers a straightforward and cost-effective alternative to traditional pet insurance. Founded in 1995 and based in New Jersey, Pet Assure provides a 25% discount on in-house medical services at participating veterinary clinics. This plan covers all pets regardless of age, breed, or pre-existing conditions, making it a unique and flexible option for pet owners.

Coverage Plans

Pet Assure offers four primary plans:

  • Single Cat: $9.95 per month or $79 annually
  • Single Dog: $11.95 per month or $99 annually
  • Family Plan: (2-4 pets) $16.95 per month or $149 annually
  • Unlimited Plan: (all pets in household) $21.95 per month or $199 annually

Additionally, Pet Assure recently introduced the Mint Wellness Plan, which reimburses costs related to routine veterinary care such as exams, vaccinations, and preventive services. This plan comes in three tiers:

  • Basic: $18 per month
  • Essential: $34 per month
  • Premium: $57 per month

Pricing and Value

Pet Assure is known for its affordability compared to traditional pet insurance. While it offers a flat 25% discount on all in-house veterinary services, it does not cover outsourced services, medications, or non-medical services like grooming. The lack of deductibles and waiting periods makes it an attractive option for immediate savings on veterinary bills.

Claims Process

The claims process with Pet Assure is simple and hassle-free. Members present their Pet Assure card at any participating veterinary clinic to receive the discount directly at the time of payment. There are no forms to fill out or reimbursement processes, making it quick and efficient for pet owners.

Customer Service

Pet Assure receives generally positive feedback for its customer service. The company is BBB accredited with an A+ rating, and customer reviews on platforms like Trustpilot average around 4 out of 5 stars. While most reviews praise the ease of use and financial savings, some customers have reported issues with understanding the differences between Pet Assure and traditional pet insurance, particularly regarding coverage limitations.

Pros and Cons


  • No Exclusions: Covers all pets regardless of age, breed, or pre-existing conditions.
  • Immediate Savings: Discounts are applied directly at the point of service with no waiting periods.
  • Affordable: Lower cost compared to traditional pet insurance plans.
  • Flexible Coverage: Covers a wide range of in-house veterinary services, including wellness exams, emergency care, and surgeries.


  • Limited to In-House Services: Does not cover outsourced services, medications, or non-medical services.
  • Not Insurance: Only provides discounts rather than full coverage, which can result in higher out-of-pocket expenses for significant treatments.


Pet Assure is an excellent option for pet owners looking for a cost-effective way to reduce veterinary expenses, especially those with pets that have pre-existing conditions. Its straightforward discount plan and lack of restrictions make it a versatile choice. However, for those who prefer comprehensive coverage, traditional pet insurance might be more suitable despite the higher cost. Combining Pet Assure with a traditional insurance plan can provide a balanced approach to managing pet health expenses.

Overall Rating: 8.5/10 Staff
Written by Staff

The editorial team is a dedicated group of professionals committed to providing accurate and insightful reviews to help consumers make informed decisions. Our team combines extensive research, expert analysis, and user feedback to offer comprehensive comparisons across a variety of products and services. With backgrounds in finance, technology, and consumer advocacy, we aim to simplify the decision-making process by delivering clear and unbiased information. Our mission is to empower consumers with the knowledge they need to choose the best options available in the market.